Privacy Policy

1. Information you provide to us

When you contact us through WhatsApp, complete a form, request pricing, or book a consultation, we may collect:

• Identity and contact details — name, email address, phone number, country and preferred language.
• Health information you choose to share — details about your condition, symptoms, medical history or prior treatments that you voluntarily provide so our medical team can assess whether our services may be appropriate for you.
• Communications — the content of the messages you send us and our correspondence with you.

2. Information we collect automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies, including your device type, browser, approximate location (derived from IP address), pages viewed, and how you arrived at our site. This helps us understand traffic and improve the experience.

3. How we use your information

We use the information described above to:

• Respond to your inquiries and provide the information you request;
• Assess eligibility and schedule, coordinate and follow up on consultations;
• Operate, secure and improve our website;
• Measure and improve the performance of our marketing and advertising;
• Comply with legal and regulatory obligations.

We do not sell your personal information.

4. Messaging & SMS / WhatsApp consent

When you contact us via WhatsApp or provide your phone number, you consent to receive messages from us relating to your inquiry, consultation and care coordination. Message frequency varies. Message and data rates may apply depending on your carrier. You can opt out at any time by replying STOP or by asking us to stop contacting you; opting out of promotional messages will not affect messages necessary to respond to an active inquiry. Consent to marketing messages is not a condition of receiving any service.

5. Cookies & advertising technologies

We and selected partners use cookies, pixels and similar technologies to run and measure advertising, including tools provided by Meta (Facebook and Instagram), Google, and TikTok. These technologies may collect information about your visit and, where applicable, help these platforms measure ad performance and show you relevant ads.

You can manage cookies through your browser settings and limit ad personalization through the privacy or ad-preference settings of each platform and through your device settings. Blocking some cookies may affect how the site works.

6. How we share information

We share information only as needed to operate responsibly:

• Our medical team, to assess eligibility and coordinate your care;
• Service providers that help us operate (for example scheduling, messaging, hosting or analytics tools), under confidentiality obligations;
• Authorities or advisors, where required by law or to protect our rights;
• In a business transfer, if our organization is involved in a merger, acquisition or reorganization.

We do not sell your data or share it with unrelated third parties for their own marketing.

7. Data retention

We keep your information only for as long as necessary to fulfil the purposes described in this policy, to provide the services you request, and to comply with legal, accounting or reporting requirements. When it is no longer needed, we delete or anonymize it.

8. Data security

We apply reasonable technical and organizational measures to protect your information against loss, misuse and unauthorized access. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. International processing

Our services are provided from Medellín, Colombia. If you contact us from another country, your information will be transferred to and processed in Colombia, which may have data-protection laws different from those in your country.

10. Your rights and choices

Depending on where you live, you may have the right to access, correct, update or delete your personal information, to object to or restrict certain processing, and to withdraw consent. To exercise any of these rights, contact us using the details below and we will respond in accordance with applicable law.

11. Children’s privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 18 without the involvement of a parent or guardian. If you believe a minor has provided us information, please contact us and we will address it.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “last updated” date above. Material changes will be reflected on this page.

13. Contact us

If you have questions about this policy or how we handle your information, contact us on WhatsApp at +57 310 881 9333 or through the contact details on our website.